The story of Sierra Milenario stretches back to the time of the ancient Mexican gods. The creator god, Quetzalcoatl, fought with the goddess of darkness because she had stolen the light of the sun god. In anger, the goddess of darkness killed Quetzalcoatl’s wife. As Quetzalcoatl´s tears fell on her grave, the shoots of a beautiful agave grew from the earth. He killed the goddess of darkness and sunlight returned to earth, ripening the agave. To thank Quetzalcoatl, the sun god gave him agave nectar to help alleviate his pain.
Today in the western Sierra Madre – where Quetzalcoatl’s tears once nourished the mineral-rich highlands of the Federal State of Jalisco – Sierra’s master distiller Rodolfo Gonzalez Gonzalez produces the 100% de Agave Sierra Milenario Tequila range using traditional methods. In the sun-drenched, low-precipitation climate the highland agaves grow free from artificial fertilizer or industrial irrigation for 10 years, until they are harvested by hand.
The distillery in Guadalajara, capital of Jalisco, is built on the grounds of an old hacienda and there only the best first-pressed agave juice is fermented and then traditionally distilled in copper vats, before being bottled by hand.
The Tequilas within the Sierra Milenario range each carry a different Mayan zodiac sign, to represent their unique qualities: the snake, the jaguar, the monkey, the eagle, the rabbit and the crocodile.
They watch over those that honour and cherish this god given gift – and guide them on the path of becoming gods themselves.